1. Bandwagon: The bandwagon appeal is a technique which is used to try and convince the consumer that everybody else is doing one thing, so they should be doing it too so they aren't different. This is an especially important technique today because people strive to be perfect more than ever. People fear being different because they fear being made fun of or bullied. This is why this technique works so well.
2. Testimonial: The endorsement and testimonial technique is a very commonly used advertising technique in this modern day. It involves a well-known figure, athlete, actor/actress, artist, etc., whom large quantities of people look up too or idolize, where they back up an assertion to try and make the consumer think that "if they're doing it, I should too!"
3. Loaded Words: Loaded words, also known as weasel words, are words that are very descriptive and filled with emotion. These words are used to capture the consumers attention and influence their actions. They can be used in both a positive and negative way and appear in all sorts of advertisements.
4. Name Calling: The name-calling technique is a technique used to bring a negative look towards someone or something, which is basically the exact opposite of glittering generalities. Like the glittering generalities technique, name-calling doesn't offer support to back up its claims, and is very often seen in political advertisements to make fun of or put down another candidate.
After their instructional lesson, students were paired up and given about fifteen minutes to use the app PicCollage to create an advertisement for a company using all four types of propaganda. Their mini-projects appear below.